Open to new projects
Gertrude SecoShopify & WordPress
Hi, I’m Gertrude. I build the website you need.
I’m a Shopify and WordPress designer and developer. For 8 years I’ve helped founders and businesses launch, fix and improve websites that look professional, load fast and are easy to manage, with 270+ sites launched so far.
I design every page and build it myself, so nothing gets lost between a designer and a developer. You get one person who knows your project inside out, from the first call to long after launch. And when you message me, you’ll usually hear back within 24 hours.
(01)How I started
I started building websites because I loved the mix of design and problem-solving. I stayed because I saw how much a good website can change a small business: a business that looks as professional online as it is in real life.
(02)What I believe
Most of my clients aren’t short on great products. They’re short on a website that does those products justice. A store that looks trustworthy on a phone. A homepage that explains what you do in five seconds. A checkout that doesn’t lose people halfway. That’s the gap I close.
(03)Working with me
I’ll learn your business, design every page with your customers in mind, build it properly on Shopify or WordPress, and show you how to manage it yourself. And when something needs fixing or updating later, I’m still here.
“When you work with me, you work with me.”
How I work
Four things I always do
Purpose first, decoration second
Every page has a clear job: help your visitors find what they need and take the next step. Nothing is there just to look pretty.
One person, start to finish
No hand-offs, no account managers. The person you talk to is the person doing the work.
Clear, honest communication
An hour estimate before I start, regular updates while I work, and no surprises on your invoice.
Built so you can edit it
Your site is yours. I build it so you can update products, pages and content without needing me.
What I do
Three ways I can help
Where I freelance
Find me on your favourite platform
Prefer to hire through a platform? Same service, same rates, with secure payments and verified reviews.
My toolkit
Tools I work with every day
From hand-written code to page builders, Shopify apps, analytics and AI, I use the tools that get your site built properly and running smoothly.
Platforms & designWhere I design and build
Shopify
WordPress
Figma
Canva
Code & languagesWhat Shopify & WordPress sites are built with
HTML5
CSS3
JavaScript{ }Liquid (Shopify)
PHP (WordPress)
Sass / SCSS
jQuery
JSON
MySQL
Git & GitHub
WordPress pluginsPage builders, SEO & speed
Elementor
WooCommerce
Yoast SEORMRank MathACFAdvanced Custom Fields
WP Rocket
Shopify appsEmail, reviews & subscriptions
KKlaviyoJJudge.meRRechargePFPageFlyShopify Flow
Marketing & analyticsTracking, email & automation
Google Analytics
Google Tag Manager
Mailchimp
Hotjar
Cloudflare
Zapier
AI toolsFaster research, copy & code
ChatGPT
ClaudeCodex